Meet the kid behind the Darth Vader mask!

If you’re sick of the football talk, fine. Now we can talk about the precious little boy who played Darth Vader in possibly the most popular commercial from the Super Bowl.

His name is Max Page and he’s 6 years old… and was on the Today Show to talk about his past and shooting this commercial.

Gah! SO presh. I wanna squeeze him.

Buzzfeed mentions there may be a reason they picked him… because he looks familiar:

Well hello, mini Luke!