VH1 is bringing back “Pop-Up Video!”
Yes, yes, and more YES!
It’s obvious I have started a serious revolution with bringing back the 90s, because now VH1 is jumping on board and bringing back the classic “Pop-Up Video” with 60 new episodes!!
After a 10-year hiatus, VH1 is resurrecting Pop Up Videos with co-creator Woody Thompson on board as executive producer. The network has ordered 60 half-hour episodes set to bow as a strip in the fall.
The reboot will remain faithful to the original concept of bubbles of true “info nuggets” strategically deployed over music videos for maximum irony. But this time Thompson and his team will also pop-up rap and hip-hop, a genre that was off limits for the original because it was the domain of sister network MTV.
Jeff Olde, VH1’s Executive VP Rep of Original Programming and Production says that Twitter has had and will have a lot of influence in the resurrection.
“Our audience has a particular nostalgia for Pop Up Videos, but they’re also seeking more information on multiple platforms. They’re [using social networking] to create their own pop-ups in a way. So we can hit the nostalgia beat but also have it feel like it’s relevant and current.”
Can you just imagine the epic collaboration that could go down with this old school show and new school social media?! Wow. I can’t wait!
Now, for nostalgic purposes:
The music video is officially back, and the radio star brought it back. (Yeah, I’m taking full credit, duh.)