You might hear a familiar tune during Sunday’s big game…
People – On Tuesday morning, Dolly Parton premiered her first-ever Super Bowl ad, where she reimagines the lyrics to her iconic song “9 to 5” as “5 to 9” for website company Squarespace.
“Workin’ 5 to 9, you’ve got passion and a vision. ‘Cause it’s hustlin’ time, only way to make a livin’,” the 75-year-old sings in the ad. “Gonna change your life. Do something that gives it meaning with a website that is worthy of your dreamin’!”
With the song serving as the ad’s soundtrack, Parton appears at the end of it on a magazine named 5 to 9, where she gives her signature Dolly wink. On Tuesday, she spoke to Today about the commercial.
“We did something real special working with Squarespace, which as you know, is this new way to get things out there — building your own websites, promoting your own products,” Parton told Hoda Kotb on Today. “This was a wonderful way to bring back that song and add new words and talk about what these new people are doing so I’m excited about it.”
.@DollyParton catches up with @hodakotb and shares an exclusive look at her first-ever #SuperBowl ad! pic.twitter.com/Jdcjh6LryM
— TODAY (@TODAYshow) February 2, 2021