Tapping into a beloved classic, Frito Lay is releasing a new flavor for the fall: Lay’s Grilled Cheese & Tomato Soup.
The dynamic combination of buttery cheese and a tomato taste, paired with creamy and toasted notes, transforms one of America’s favorite meals into a delicious, on-the-go snack. On October 21, the same day as the new flavor release, Lay’s is also launching its “Gotta Have Lay’s” campaign. Fans can upload pictures of themselves with the new packaging design for a chance to win free Lay’s for a year.
Priced at $3.49 USD for a 7.75oz bag, Lay’s Grilled Cheese & Tomato Soup will be available nationwide starting October 21 for a limited time only. Head over to Frito Lay’s website to find a store near you that will sell Lay’s fall flavor.