It said it would do so in order to make holiday shopping as safe and stress-free as possible amid the coronavirus pandemic.
“The investments we’ve made in our business and our incredible team have enabled us to move with flexibility and speed to meet guests’ changing needs during this global pandemic,” Target CEO Brian Cornell said in a press release. “This year more than ever, a joyful holiday will be inseparable from a safe one, and we’re continuing to adjust our plans to deliver ease, value and the joy of the season in a way that only Target can.”
Target also announced it would start rolling out holiday deals in October in order to prevent the large crowds that typically mark the end-of-year shopping season. Holiday discounts will be available both online and in stores.
— Target News (@TargetNews) July 27, 2020