Mattel Releasing Limited Edition “Day of The Dead” Barbie

Mattel will debut a “Day of the Dead” Barbie to commemorate the traditional Mexican holiday that takes place in the fall.

The limited-edition Día de Muertos Barbie will hit shelves Thursday and retail for $75, according to the toymaker. The holiday, which celebrates the annual Mexican festival when friends and family gather to remember the deceased, runs from October 31 to November 2 this year.