Ask and you shall receive. What started as a DM to Heinz has turned into a real life “ad” that is seemingly straight from Ed Sheeran’s imagination. You can watch the full spot below.
As for how the ad came to be, Ed elaborated in an Instagram post:
Okay guyz, so it actually happened. I sent a voice note to @heinz, and we made a whole tv spot around it. This is pretty much what I was aiming for in life. Ketchup ad > stadium tour.
https://www.instagram.com/p/By0D53lnxRe/?utm_source=ig_embed