Variety – Ja Rule has tried all kinds of commercial endeavors since the debacle of the Fyre Festival — which he co-produced — three years ago, but he may have hit on a way back into positive public opinion with a completely bonkers commercial for Papa Cristo’s Greek Grill in Los Angeles that seems more like a “Saturday Night Live” skit.
The ad is so funny that it can’t possibly be serious — and, basically, it’s not, created for the new TBS reality show, “Celebrity Show-Off,” where stars compete to see whose “most compelling home videos” can rack up the most YouTube views.
The ad, which apparently premiered on Saturday, is nearly 100% self-parody as Ja Rule mispronounces (or gives up trying) several intentionally difficult-to-pronounce meals and drops in (bleeped-out) F-bombs and even dances while traditional Greek music plays.
“Celebrity Show-Off” premieres Tuesday on TBS at 10 p.m. ET.