First, there was the ice bucket challenge. Then came the Tide pod challenge. Now there is a new Internet “challenge” making the rounds on social media, thanks to Netflix’s post-apocalyptic hit Bird Box, starring Sandra Bullock.
In the movie, Bullock’s character and her children go on a journey to find a safe haven as they attempt to avoid a mysterious force that compels people to kill themselves if they open their eyes in its presence. To protect themselves, the trio spends almost the entire movie blindfolded. Netflix on Wednesday (Jan 2) issued a warning on Twitter asking people not to take part in the “Bird Box challenge”, in which people post videos and photos of themselves doing everyday tasks blindfolded like the characters from the movie.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix US (@netflix) January 2, 2019
So far the challenge has been quite the social media spectacle.
Bird Box Challenge
Posted by Mouthin Off on Thursday, December 27, 2018
Y’all my fastest guy got left in the Bird Box Challenge! @DrickDt7 @SouthGarner_SnC @ pic.twitter.com/1OqG1lNO7T
— South Garner Track & Field (@SouthGarner) January 2, 2019