For those of you who have been out of the loop… here’s the low down on the IHOP/IHOb story.
IHOP has been teasing a new logo for a week with all sorts of clues to throw people off the trail.
For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb pic.twitter.com/evSxKV3QmT
— IHOb (@IHOb) June 4, 2018
Could b pic.twitter.com/WBX8nKiqCb
— IHOb (@IHOb) June 6, 2018
No, the b does not stand for Bill… although all Bills are welcome. Except Bill—you know who you are. #IHOb
— IHOb (@IHOb) June 7, 2018
Oh, the bossibilities #IHOb pic.twitter.com/9Dq580BP4V
— IHOb (@IHOb) June 9, 2018
After the long 7 day wait, they finally revealed that “b” stands for “burgers”. It’s a part of a marketing campaign for their new steak burgers.
Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y
— IHOb (@IHOb) June 11, 2018
The rest of the internet is jumping on board the outrage train.
Not really afraid of the burgers from a place that decided pancakes were too hard.
— Wendy's (@Wendys) June 11, 2018
As much as we love our pancakes, we'd never change our name to Whatapancake
— Whataburger® (@Whataburger) June 11, 2018
We mastered making delicious burgers years ago! There's no truth to the rumor that we'll start making pancakes. #DixieChicken #Burgers #FreddyBurger https://t.co/rVyp45Yv6p pic.twitter.com/TlJjtLG3bY
— The Dixie Chicken (@thedixiechicken) June 11, 2018
For 142 whoopin’ years, we’ve been @TAMU. Now, we’re flippin’ our name to Texas A&N. Find out what it could be on 6.11.18. #TANU pic.twitter.com/n1hBeS1HEU
— Mark Guerrero (@markjguerrero) June 11, 2018